Growth Success e a importância do MQL no setor de TI

Growth Success e a importância do MQL no setor de TI

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Growth é um termo que tem sido muito usado nos últimos anos em empresas de Tecnologia da Informação (TI) e em outros setores.

A geração de demanda contínua, análises técnicas e estratégias elaboradas são fundamentais para o crescimento sustentável de uma empresa de Técnologia, especialmente em um mercado cada vez mais competitivo.

No setor de TI, onde a concorrência é acirrada e as mudanças no mercado são frequentes, a capacidade de adaptar-se rapidamente e identificar oportunidades de crescimento é fundamental para manter uma vantagem competitiva.

A metodologia de Growth & Success ajuda as empresas de TI a desenvolver uma cultura de experimentação e aprendizado contínuo, permitindo que elas identifiquem rapidamente as estratégias e táticas mais eficazes e implementem mudanças em tempo hábil.

Entendendo o Growth&Success…

O objetivo da metodologia Growth & Success para o mercado de TI é impulsionar o crescimento e o sucesso de seus negócios, fornecendo orientação e estratégias personalizadas para alcançar seus objetivos comerciais. Algumas das maneiras pelas quais o Growth&Success pode ajudar incluem são:

  • Análise e identificação de oportunidades de crescimento
  • Desenvolvimento de estratégias de marketing e vendas
  • Melhoria de processos internos e fluxos de trabalho
  • Implementação de tecnologias e ferramentas relevantes
  • Melhoria da estratégia de negócios
  • Identificação de oportunidades de mercado
  • MQL (Marketing Qualified Lead)

Iremos falar logo a frente sobre essa qualificação…

Agência Growth desenvolveu essa metodologia exclusiva chamada Growth Success para ajudar empresas de TI a alcançarem esse crescimento sustentável, o objetivo que as empresas parcerias que usam nossa metodologia a escalarem seus negócios e manter um processo de vendas equilibrado unindo forças entre o time de Marketing e Growth com a Equipe Comercial e Vendas.

Agora sim vamos falar de qualificação de leads.

O famoso MQL (Marketing Qualified Lead)

MQL é uma métrica importante no marketing digital que se refere a um lead qualificado que demonstrou interesse em um produto ou serviço oferecido por uma empresa e é um potencial cliente, nós sabemos que muitos formulários são preenchidos por aí somente por preencher e isso acaba gerando uma frustração enorme no time comercial e por isso focamos nessa qualificação.

Os critérios exatos para definir um MQL podem variar de acordo com a empresa e a estratégia de marketing, mas em geral envolvem uma pontuação de lead baseada em fatores como perfil demográfico, atividades online e interações com conteúdo.

Uma vez identificado como um MQL, esse lead pode ser direcionado para campanhas de marketing mais específicas e personalizadas para incentivar a conversão em um cliente pagante.

O MQL é uma métrica importante porque permite que as empresas de TI avaliem a eficácia de suas campanhas de marketing e direcionam seus esforços para as táticas mais eficazes, maximizando o retorno do investimento em marketing.

A geração de MQLs é um componente-chave da metodologia de Growth & Success e pode ajudar as empresas de TI a impulsionar o crescimento sustentável de seus negócios.

Como fazemos isso?

O processo de MQL faz parte da metodologia de Growth & Success, que tem como objetivo auxiliar empresas de TI a aumentar o número de clientes e melhorar a eficiência do processo de vendas.

O funil de vendas do Growth & Success inclui várias etapas, como atração de visitantes, conversão de visitantes em Leads, qualificação de Leads e conversão de leads em clientes.

O MQL é uma etapa crítica nesse processo e envolve a qualificação com base em critérios pré-definidos. O objetivo é garantir que apenas os Leads mais promissores, ou seja, aqueles que demonstraram maior interesse no produto ou serviço da empresa, sejam enviados para o próximo estágio do funil de vendas.

Para alcançar esse objetivo, a metodologia de Growth&Success utiliza um processo delicado no CRM com pipes de Inbound e Outbound. O SDR (Sales Development Representative) é responsável por realizar as devidas qualificações, como entender as necessidades do lead e determinar se ele tem o perfil adequado para o produto ou serviço oferecido.

Quando um lead é considerado um MQL, ele é enviado para o Pipe de vendas. Nesse ponto, o time de vendas pode se concentrar apenas nos Leads mais qualificados, economizando tempo e esforço ao direcionar seus esforços para aqueles que têm maior probabilidade de se tornarem clientes pagantes.

Em resumo, o MQL é uma etapa importante do processo de vendas do Growth & Success, que ajuda as empresas de Tecnologia a focar seus esforços de vendas em leads de maior qualidade e maximizar seu retorno sobre o investimento em marketing e vendas.

Conclusão

Ao contratar um serviço de Growth&Success, as empresas de TI podem obter a orientação e o suporte especializados que precisam para melhorar sua estratégia de negócios, identificar oportunidades de mercado, melhorar a eficiência operacional, desenvolver habilidades de liderança e muito mais. Os serviços de Growth & Success podem ajudar as empresas de TI a se tornarem mais ágeis, eficientes e bem-sucedidas em um mercado em constante evolução.

Se você é uma empresa de TI que está buscando melhorar sua eficiência, aumentar sua receita e impulsionar seu crescimento, entre em contato conosco para saber mais sobre como nossos serviços de Growth & Success podem ajudá-lo a alcançar seus objetivos. Não espere mais para começar a alcançar o sucesso que sua empresa merece!

Clique aqui e agende uma sessão estratégica gratuita comigo.

 

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